The company Castrol requested the advertising agency PUSH-K Solutions to take advantage of its partner status as efficiently as possible for Castrol EDGE and TM Castrol, while organizing the brand promotion among visitors of the event TARGI. The annual open-air event TARGI is a massive industry event under the patronage of the Inter Cars Ukraine, which gathers participants of market of automotive equipment, spare parts and consumable products, in order to discuss new products of the market, relax in informal setting, establish and strengthen business contacts.
The team of the advertising agency PUSH-K Solutions has quickly planned, offered and implemented partner package for Castrol. In tight cooperation of client, organizers and Inter Cars Ukraine representatives we:
1. equipped a brand-zone in a spirit of global positioning of Castrol;
2. designed Castrol exhibit booth with its unique branding;
3. integrated the ctivities of Castrol brands into the event show program.
One of the good solutions was to involve football freestylers to support the Castrol brand zone. Kiev football freestylers aroused a great interest, and through performances, developed by the agency, guests actively participated in the event.
The level of awareness and preferences of Castrol products rose, respectively the sales soared.