Trade marketing project for Interent portal in support of service “Car sales” launch in section auto.tochka.net.
The aim was to collect and place on the website actual proposals for the sale of cars (field audit) and announcement of new service tochka.net start.
The cars, sold offline were placed on the portal. Over the two days the advertising agency PUSH-K Solutions collected more than 1000 actual proposals for the sale of vehicles in Odessa, Kharkiv and Donetsk.
The main feature of the project was a limited time for its preparation and launch. During a very short period of time (3 days), the team of the agency held castings and trainings of promotional staff, got the remote approval (via Skype) of the client before project launch. The agency as well successfully negotiated with the administration of car markets upon the possibility to aggregate the information.
As a result of the trade-project the portal section has updated the content and obtained additional audience, and cars salesmen were able to find in short terms the buyers through the portal.