SmartSalt, a tablet salt supplier, contacted our web studio with a request to develop a site. The task was to develop Landing Page with all the advantages of the product and the company, the ability to leave a request, and also ability to calculate the cost based on the quantity of products. We studied customer pain points of clients and decided to appeal to the desire of people to be healthy.
The content on the site reveals all the benefits of using purified water and the beneficial effect of this on people’s well-being. The design turned out to be very bright, airy, but at the same time concise and strict. Since the client company supplies tableted salt using German technologies, a restrained style was provided by default.
There are several features for the landing page for SmartSalt. The site has a cost calculator in which you can set the number of bags and calculate the total cost of the order. There is also a lot of floating unobtrusive animation, a bewitching video on the Home screen and a lot of micro interactions. Useful and well-structured content makes it easy to slide around the site, reading information block by block. Feedback forms are charged to increase conversion.
In general, the landing turned out to be clean and refined, it inspires the purchase of tableted salt and the use of absolutely pure water.
LANDING PAGE ADAPTIVE WEB DESIGN FOR MOBILE DEVICES AND BROWSERS