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National field audit of car markets

The project is a continuation of trade marketing program of the tochka.net portal for updating the “Car sales” service.

The purpose of the project is stuffing the site with latest proposals for car sales from major offline platforms of Ukraine (field audit).

 

During the 4 days the auditors of the agency collected “in the fields” and published more than 3,000 actual proposals for car sales in Odessa, Kharkiv, Donetsk, Ivano-Frankivsk and Lutsk.  Also the information campaign on the portal capability as a platform for car sales was conducted.

 

The main feature of the project was the presence of additional tasks concerning placement of outdoor advertising of the portal on the car markets, which were not adapted to it (lack of regular places of outdoor advertising).

 

The agency’s team developed and implemented an individual design of outdoor advertising solutions for each platform with the support of local partners.

 

 

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