Most Kyiv residents and guests love to walk along the streets of the capital, enjoying the scenery and the architecture of the city. Beautiful buildings with stately columns, moldings and original façade will appear on the way anywhere you go. Some buildings are well maintained, some are under threat of destruction. A great audience knows about the existence of these buildings, but really a few are familiar with their history and what’s inside.
In order to tell about the architectural pearls of Kiev, which just need to be known and being proud of, the Internet portal tochka.net embodied an interactive project. Site population could take a virtual tour around the unique buildings in Kiev. Offline promotion in support of the project was entrusted to the advertising agency PUSH-K Solutions.
In support of an interactive project a photo exhibition was organized in one of the visited locations in the city center. Looking at the wide-angle image of Kiev house, the visitor could immediately download (via QR-code) a virtual tour around the building on the device.
The exposition was visited by a large number of people and the press.