BTL-agency implemented the promotion of national project for plasma display Panasonic 3D Full HD at Ukrainian malls.
BTL mechanics of the project is it-consulting. The specific feature of the project was a demonstration stand at the disposal of the promoters-consultants. In malls mobile cinemas were established mobile cinemas. Entering such cinema the visitors of the mall could fully test the product. After test the promoters gave the visitors a full consultation on the tv- product line Panasonic. Activation generated a huge excitement, visitors lined up to the Panasonic showrooms.
BTL- project had a positive impact both on the trade mark image and sales.