The Kiev National Complex “Expocenter of Ukraine” hosted the largest agricultural event in Ukraine – Exhibition AGRO 2014. The participation in the exhibition was taken by more than 900 companies from Ukraine and abroad. The number of visitors counted in the tens of thousands.
The leading player of the market of sales and service of agricultural machinery in Ukraine, Amaco Group, once again participated in the exhibition, creating the large exposition at this event. In addition to the original exhibition structures, examples of vehicles and equipment, entertainment promotional program for visitors was developed. ТМ Castrol was main partner of Amaco at this exhibition project and all entertainment/ promotional activities represented both companies. The organization of promotion at exhibition was done by the event agency PUSH-K Solutions and incorporated the following:
– Creation of the photography zone with immediate printing of photos.
– Organization of the game zones: table football and “forward game”. Energetic animators controlled tournaments and awarded the winners.
– Casting of the show host, creation of scenario.
– Booking of the masters of the football freestyle – the pair of ball magicians attracted a large number of visitors to the exhibition.
As a result the promotion at the exhibition area of Amaco and Castrol attrected more than 4 thousand people. More than 1000 business contacts of Ukrainian agrarians were fixed. TM Castrol and Amaco presented a lot of souvenirs to visitors. All guests who visited the stand, liked it and got good impressions.