Snow arrays, sports excitement, adrenaline and legendary off-road – such summary can be given for a test drive event, Winner «OFF ROAD ADVENTURES OF LAND ROVER». In the framework of the company Castrol embodied its classic affiliate promotional event – table football tournament.
Test-drive Land Rover is a high-level event, where every guest feels his significance and emphasizes his status. An important aspect of this approach was the choice of the relevant prize for self-sufficient people. And the main prize of the tournament were tickets for EURO-2012 in Ukraine, which impressed even the most sophisticated audience.
The team of the advertising agency PUSH-K Solutions received the task of organizing a promotional event shortly before the date. Test drive event with the desired action for the participants and the sequence for the responsible agency team.