Automobilist day (not official holiday in Ukraine) is a good reason for the auto dealer to hold an event for customers and invite close partners to participate.
Under the Automobilist day, organized at the territory of “Autograd” located in Mukachevo city (Western Ukraine), the company Castrol has involved the advertising agency PUSH-K Solutions for organizing a promotional tournament in support of its trade mark. The company Castrol, being the official sponsor of the EURO-2012 in Ukraine, hosted table football tournament within the guests. Both adults and children were delighted.
The agency’s team operated quickly and coherently. Due those promotional event all parties got what they wanted: the organizers were satisfied with partnership participation of the Castrol, Castrol has implemented the communication project with customers in the spirit of the trade mark, and guests of the promotional event received an additional opportunity to have a good time.