“For the exclusive party – exclusive promo” – was a theme of the letter which the Agency received, including the brief from tochka.net portal. The task was to develop the idea of advertising and vividly present the portal at the annual high-profile event organized by a chain of restaurants “Kozyrna Karta”. The promotional activations had to focus the following sections of the portal: SPORT, AUTO, NIGHT LIFE, Business, TRAVEL. The main goal: to become the №1 at the party.
The team of PUSH-K Solutions advertising agency thought out and implemented solution. The focus sections of the portal at the party were represented by hostesses images who asked the starry guests loaded questions during the event. To develop hostesses’ images fashion-agency partners were brought.
The portal was presented bright and extraordinary at the exclusive party.