BTL agency PUSH-K Solutions laid out and successfully organized a gift action for TM “The Lviv yeast”. Gift campaign was organized on the territory of the markets in retail and wholesale outlets. Each buyer of the yeast received a branded wooden spatula.
It would seem to be standard and easy mechanics of buy-win. BUT! With the help of gift shares the manufacturer of yeast products could not only boost sales and increase customer loyalty, but also to switch tangible part of buyers from competitive brands.
Increased turnover in retail during and after the activation confirmed that the competent organization of gift-promos is always an effective tool to increase sales.