Organized a B2B gift advertising campaign for Castrol oils in Azerbaijan, Kazakhstan and Uzbekistan. For our team, it was an interesting and successful experience of conducting international marketing activations and managing similar projects.
We will not reveal all the details, but as a result of the project, the agency’s team together with the Castrol teams in Azerbaijan, Kazakhstan and Uzbekistan managed to attract hundreds of representatives of the target audience to the project. We united them in a closed community of mechanics of car service stations and implemented a creative photo interaction with them. The lucky ones received cool prizes, and the reputation of the Castrol brand in these countries was strengthened.
